KBS Corporate advise on the acquisition of Equi-Ads Limited
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KBS Corporate is pleased to announce the acquisition of Equi-Ads Limited by Stone Leisure Ltd for an undisclosed sum.
Based in Perth, Scotland, Equi-Ads is a £463k turnover, market leading, ad-supported, specialist equestrian magazine publisher. Established for over 16 years, the business has achieved its reputation by supplying a quality, informative and professional publication to an ever increasing customer base, and boasts impressive circulation figures in excess of 50,000 per month across the UK. From the continued success of its main publication, the business subsequently diversified into offering a Home magazine and a fashion & style magazine. Each are under the known and trusted name of ‘Equi-Homes’ and ‘Equi-Style’.
The acquirer, trade buyer Stone Leisure Limited, was identified by KBS Corporate during its targeted marketing and research process. A family run business, the business produces publications including Motorhome Monthly and Motorhome and Campervan Magazine, in addition to Cycling World, On Board Windsurfing Magazine, Surf Magazine and Heavy Duty Motorcycle Magazine. The acquisition will allow Stone Leisure to scale up the business and add to its ongoing success, reflected in nearly 50 years of profitable trading.
Acting for KBS Corporate and assisting in negotiations was Deal Executive Ryan Bilsborough, who said “I was pleased that our unique, targeted marketing and research process was able to put us in touch with Robert Griffiths of Stone Leisure, as it was an ideal fit for their continued growth plans. In a quick, cash on completion transaction, my clients at Equi-Ads were allowed an immediate exit from the business in order to pursue other business opportunities. I wish both parties the very best for the future.”