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Midland Ladder Co. Ltd acquired by Deligo

By Oliver Rigby

Midland Ladder Company aiming to scale greater heights

An energetic, dynamic future awaits Midland Ladder after the company’s sale to Deligo in a transaction overseen by Oliver Rigby, KBS Corporate Deal Executive.

Midland Ladder, a Worcestershire-based family business established in 1965 which operates nationally, is an e-commerce retailer of high-quality access equipment including ladders, step ladders, scaffolding, work platforms and staircases.

John Humphreys and Melinda Humphreys, Managing Director and Financial Director respectively, instructed KBS Corporate to coordinate a sale that would facilitate their retirement plans – as well as fulfilling the company’s potential for expansion, based on its prominent reputation within the industry and strong customer relationships.

After several offers were received, Midland Ladder was sold to fellow e-commerce specialist Deligo. Based in Dudley, Deligo is an online supplier of fixings, fasteners and accessories for electrical wholesalers in the UK and Ireland which distributes 3,500 product lines.

With fibre glass step ladders being among those product lines, Deligo saw Midland Ladder as a good fit to further expand its offering.

As well as being delighted with the service provided by KBS, Melinda Humphreys believes an acquirer has been found in Deligo which can modernise Midland Ladder and fuel the company’s quest to build on its existing success.

“I am hopeful they (Deligo) will put some energy into the company,” said Melinda. “It needs a young, dynamic, fresh outlook with a greater focus on social media.

“We achieved what we hoped to achieve and KBS was realistic about expectations.

“Oliver Rigby was excellent – he kept us informed and answered all our questions. He was very supportive and if I had another business to sell, I would ask KBS for Oliver.”

Oliver was also happy with the outcome of the transaction, saying: “I’m extremely satisfied. I had a good relationship with our client, and it was nice to see the deal complete.”

Shazaman Ali, KBS Corporate Senior Research Analyst, was thanked by Oliver for helping to identify Deligo as a suitable acquirer, along with Sara Fletcher, Senior Corporate Document Writer, for creating the materials used to market the company.