Souter Reputation Management Consultancy Limited
Souter Reputation Management Consultancy Limited, trading as Souter PR, is an award-winning public relations agency specialising in the development of effective media relations and content strategy campaigns for SMEs.
Sue and Roger Souter, the shareholders of Souter PR, approached KBS Corporate with the sale of their business in order to enable further growth of the business.
KBS Corporate implemented a nationwide research strategy pursuing both trade and private equity investors. The opportunity saw high levels of trade interests with 30 interested parties being identified.
The successful offer came from Hampshire based Jargon PR who provides bespoke public relations campaigns to primarily business to business clients. This marks Jargon PR’s second acquisition within 12 months, as the company seeks to expand its geographic footprint, with the acquisition in both Wales and the North of England. The company has developed an excellent reputation winning four awards in 2020.
Sue Souter, Managing Director at Souter PR, commented: “After working closely with the Jargon PR team over the last few months, we’re excited to officially merge with the agency.
“Simon and his team strive to create national and international PR campaigns that support businesses in achieving their objectives, and we’re confident they’re the perfect partner for us.”
Simon Corbett, CEO at Jargon PR, added: “The team at Souter PR brings with them impressive experience and contacts, as well as a client base of exciting and innovative businesses across the technology and business-to-business market.
“Manchester was recently named the fastest-growing tech hub in Europe. Today’s acquisition will place the Jargon PR team at the heart of this incredible community, aligning the agency with the UK Government’s ‘levelling up agenda’ that continues to drive growth, investment and innovation across the region.”
Leo Freschini, KBS Corporate Deal Executive, advised Souter PR throughout the process and commented on the deal: “I’m delighted for all parties, from day one these companies seemed an ideal fit and I’m looking forward to seeing how Jargon and Souter continue to develop.”
Post completion both Sue and Roger will remain with Souter in Senior Management roles to utilise their wealth of experience in the industry.