Project better energy
Sector: Energy
Type of business: Renewable energy technologies provider
Location: Staffordshire
Motivation for sale:
Investment to enable continued organic growth and fulfil an array of exciting commercial opportunities.
Acquirer profile:
Freshstream is a major private equity house with a particular focus on the UK and Benelux markets, investing in organisations that demonstrate strong cultural values and contribute positively to society.
Marketing strategy:
We focused on Project Better Energy’s evolution over the course of its 10-year history from a solar solutions specialist to a market leader in the UK’s green energy sector, delivering an extensive range of applications to serve growing residential and commercial demands.
Negotiation strategy:
Project Better Energy was a fantastic opportunity to present to investors across the industry, especially due to evolving regulations across the UK which include mandatory laws relating to the installation of EV charging stations with all new properties. The company has made the necessary changes to cement itself at the forefront of its industry and this helped us to close a collaborative deal.
Vendor's comments:
“We are thrilled to be teaming up with Freshstream and look forward to working together as we continue our ambitious growth strategy. Their expertise and investment will enable us to further accelerate our expansion plans, both organically and through acquisitions.”
Acquirer's comments:
“Project Better Energy is one of the most exciting players in the UK green solutions market and the investment in the business demonstrates our commitment to supporting innovative, entrepreneurial companies solving complex issues, including the decarbonisation of the economy. We are confident PBE will continue to find innovative, cost-effective solutions to support consumers, businesses and local authorities through the energy transition and make a real difference.”
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