KBS CF advises Intilery through latest funding round
KBS Corporate Finance has advised Intilery.com Limited throughout its recent funding round led by Maven Capital Partners.
Intilery is a customer data platform and real-time decision engine that powers multi-channel campaigns. Its real-time, omnichannel CRM platform offers its clients a 360-view of its marketing activities, as well as enabling them to visualise and create real-time AI-powered customer journeys. Key clients include Sykes Cottages, IGO4 Insurance, and The Fragrance Shop.
Intilery was established in 2012 by our clients, CEO Gareth James and CTO Tom McMillan, and the funding will enable Intilery to expand the sales and marketing team and develop its commercial offering.
Prior to co-founding Intilery with Tom, Gareth was the international IT director and a member of the senior management team at MoneySupermarket and latterly the CIO at Manchester-based The Hut Group.
The Maven VCTs and NPIF-Maven Equity Finance, which forms part of the Northern Powerhouse Investment Fund and is managed by Maven, both invested as part of the transaction.
Dean Cox, investment manager at Maven, said: “There is an ever increasing global demand for businesses, SMEs and large corporates, to collect and analyse real time data in order to better understand their customers behaviour, and Intilery’s product meets this need by providing clients with access to information such as day-to-day engagement and digital marketing campaigns.”
Gareth James said: “We are delighted to have Maven on board as we grow Intilery into an international brand.
“Over the past eight years we have organically grown, supplying many of Europe’s leading consumer brands with the access to key metrics that they need.
“This is now the right time to take the sales and marketing activity to the next level, on the back of the UKs leading customer engagement platform.”
The Northern Powerhouse Investment Fund project is supported financially by the European Union using funding from the European Regional Development Fund (ERDF) as part of the European Structural and Investment Funds Growth Programme 2014-2020 and the European Investment Bank.
Dave Gardner, Corporate Finance Director, advised our client throughout the process.