KBS CORPORATE STRIVES TO ACHIEVE THE IDEAL SALE

Strive Insight, a prominent London-based market research agency, has been sold to international data specialist Radius Global Market Research in a deal overseen by Tom Eatough, Corporate Director at KBS Corporate.

Applying a problem-solving philosophy to support the overall brand health of its clients, Strive combines existing knowledge, primary reach and big data with compelling communication techniques to help convert research insights into meaningful opportunities that can be delivered on.

The sale to New York City-based Radius Global Market Research expands the geographical reach and resources of both companies. Strive will maintain its UK offices and the current management team is remaining in place under the new structure.

Radius is a full-service market research consultancy founded in 1960 and its expertise has included partnerships with Fortune 500 leaders, as well as with emerging and start-up brands in more than 60 countries. Besides the US, it has offices in Dubai, India, China and Hong Kong.

The partnership between Strive and Radius is expected to result in a smooth integration of operations for clients, employees and investors.

“We have found in Radius a partner with a mindset similar to ours,” said Paul Thomas, Director of Strive Insight.

“Our experienced team is focused on delivering clear opportunities that drive client brand growth. This expansion provides an opportunity to further enrich our capabilities and achieve even stronger results for our clients across the globe.”

Chip Lister, Managing Director of Radius, added: “Our growth strategy is focused on identifying key partnerships that help us deliver an expanding set of capabilities to the global brands we serve.

“Strive Insight’s commitment to quality research and strategic thinking, along with its data capabilities and consultative practice, aligns ideally with our client offering.”

Those comments were echoed by Tom Eatough, who also saw the companies as an ideal fit during his work in facilitating the sale.

“It was clear from the outset that Radius had similar values and approach to work as our clients, so I’m pleased we managed to agree a deal with them,” said Tom.

“I’m looking forward to seeing how Strive Insight develops under Radius and I am sure it will be a great success for everyone involved.”