Sell My E-commerce or Online Retail Business | KBS Corporate

Sell My E-commerce Business

The time has come to sell your e-commerce business, but where do you start? Enlisting professional business sales advisers with a proven track record can be the most efficient way to enhance the value of your online retail company. KBS Corporate understands the e-commerce market and, whether you’re looking to step back or find a new business partner, we can secure the right deal for you.

What do you need to sell your e-commerce business?

Selling an e-commerce business requires patience and dedication, but it is not a process you need to undertake alone. KBS Corporate can guide you through the entire sale, helping you to get your business in order before approaching potential buyers and investors.

We will work closely with you from the start, making sure you are doing all you can to refine the value of your e-commerce business. With a lean business model, strong customer data and enticing marketing literature, you can present your online retail company as an unmissable opportunity.

Seven steps to sell your e-commerce business

1. Preparing your business for a sale

Before thinking about finding the right buyer, you need to make sure you have the right opportunity. KBS Corporate recognises the selling points buyers will be looking for in the e-commerce industry, and you must optimise these functions in your own company.

The strength of your e-commerce business will be influenced greatly by your website. Do not hesitate to further develop your platform to ensure it is highly functional, easy to navigate and boasts a clean design. It would also be wise to ensure your listed inventory reflects your current offering, delisting any out-of-stock and discontinued products.

Buyers will also be eager to analyse customer data and the volume of traffic your e-commerce business benefits from. Preparing supplementary reports that can be easily produced during negotiations will demonstrate a well-managed, refined company.

2. Get your finances in order

Naturally, your e-commerce business’s financial standing and performance will be scrutinised during any potential sale. Getting your finances in order and preparing the necessary documents will benefit you greatly. Information and reports you should aim to finalise include:

  • Up-to-date management and statutory accounts
  • Income and cashflow statements
  • Balance sheets
  • Breakdown of company assets
  • Premises and property details

Typically, potential buyers would be looking to see the financial performance of an e-commerce business over the previous three to five years.

3. Organise your customer insights and data

Customer insights and data can accurately demonstrate the success of your e-commerce business. Make sure your current customer list is up to date, removing any duplicate or inactive accounts.

If you can present a strong, reliable customer base, potential buyers may be interested in pursuing the acquisition of your online retail company as a means to enhance their own customer reach and marketing capabilities.

4. Monitor website traffic and sales

With modern analytics, you will be able to showcase the sales generated and traffic received by your e-commerce platform. Interested parties will be looking for growth in these statistics, so it can be wise to temporarily reconsider your business exit strategy if you are observing a decline.

Furthermore, potential buyers will want to know how you market your e-commerce business to improve traffic, whether that is via paid search, social media or other forms of advertising through key channels.

5. Review third-party contracts

Take your time over reviewing relationships with third-party suppliers, especially those you have a contract with. E-commerce businesses need to discuss changes to their operations, especially if they are heavily reliant on services provided by external organisations which can impact profitability.

Additionally, review your order fulfilment process and any contracts that are in place to support this. There are various types of order fulfilment, including in-house, outsourcing and dropshipping. Any partners you use to facilitate this must respect arrangements with a new owner.

6. Get a business valuation

It is wise to touch base with a business valuations expert before selling your e-commerce business, allowing you to manage your expectations for a potential transaction.

There are multiple factors which can enhance the value of an e-commerce business, including technological capabilities, customers and traffic, market conditions and financial performance.

7. Hire expert business sales advisers

KBS Corporate has a comprehensive understanding of current activity in the e-commerce business sales market and can advise on how this may affect your valuation.

But our experience is not just limited to helping you approach the market — we have the resources and capabilities to guide you through the entire process until completion. KBS Corporate has a proven track record of assisting e-commerce business owners as they negotiate with buyers and work through an extensive legal and due diligence process.

Common mistakes when selling an e-commerce business

KBS Corporate’s guidance will help you avoid common mistakes that can be made by e-commerce business owners when pursuing a sale, such as the following:

  • Poor preparation — Being unable to effectively communicate your exit strategy or present your business to potential buyers will result in fewer interested parties. KBS Corporate will work closely with you to understand your online retail operations and promote your business strengths.
  • Impulsive sales — Rushing into a sale and selling your e-commerce business impulsively may result in you missing out on optimal value. KBS Corporate can assist you in exploring the M&A space, presenting you with multiple offers to ensure you find the right deal.
  • Payment — Many business owners agree to undesirable payment terms, which may leave you waiting years to receive the value of your business in full. KBS Corporate will negotiate on your behalf to agree payment terms which satisfy your financial needs in a timely manner.

Expert support selling your e-commerce business

KBS Corporate benefits from 25 years of experience in the business sales market, working with e-commerce and online retail business owners to achieve their goals.

Offering a bespoke, tailored service and a data-led approach, KBS Corporate is a valuable resource for business owners looking to explore their exit or growth strategies in the e-commerce industry.

Recent Business Sales In The E-commerce Sector

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Completed Sale

Effipap Ltd

Effipap Ltd has been sold to solid fuel and gas products supplier Fuel Express in a deal overseen by Daniel DiMarco, KBS Corporate Deal Executive.

Established in 2016, Effipap initially traded as a distribution business, delivering leaflets and telephone directories throughout the UK.

In 2020, the owners sought to expand the Wiltshire-based company by directly marketing, retailing and distributing solid fuel materials under a variety of brand names, with a focus on wood pellets and kiln-dried firewood.

Fuel Express, based in Wakefield, sells its own branded products including lumpwood charcoal, heat logs, barbecue briquettes, salt for paths and driveways and screenwash, as well as Calor gas canisters.

Kirsty Poynton, KBS Senior Document Writer, underscored the most appealing aspects of Effipap when preparing the marketing portfolio for the opportunity.

“Effipap’s brands and established, nationwide customer network provided a strong focal point for the documentation,” said Kirsty.

“With the company having diversified into the marketing, retailing and distribution of solid fuel materials in 2020, I was able to build upon its considerable progression by highlighting a wealth of development opportunities which utilised the vast asset register and industry connections already in place.”

A synergistic buyer appeared a natural fit for Effipap and that is exactly what came to pass, with Fuel Express offering a complementary service.

“The buyer has purchased the company for his son-in-law, who was already in the process of running a small fuel business,” explained Daniel DiMarco.

“This acquisition will enable them to grow their client base and progress their business forwards through acquisition, rather than having to invest into their existing company and grow organically over the next few years.”

Shazaman Ali, KBS Corporate Senior Research Analyst who managed the sale’s outreach process, added: “KBS has a proven track record of successful deals with similar operating businesses, and this transaction stands out as one of the quickest handovers to date.

“Effipap instantly piqued the interest of private equity firms and trade buyers when it entered the market.

“Given recent government changes in the UK and Europe, the demand for Effipap products is poised to grow, making it a sustainable, long-term business with a solid foundation.”

acquired by

Effipap Ltd
Sector: E-commerce
Location: Wiltshire
Buyer: Fuel Express

 

Ready to talk about your business requirements?

Give us a call on
+44 (0) 161 258 0118 or contact us now to get started.

Completed Sale
acquired by
Effipap Ltd

Sector: E-commerce
Location: Wiltshire
Buyer: Fuel Express

X
Completed Sale

Abrasives For Industry Ltd and Right Lines Ltd

Tool parts suppliers Abrasives For Industry Ltd and Right Lines Ltd have been sold in a deal overseen by Will Griffiths, KBS Corporate Deal Executive.

Trading under the names of Abrasives World and Right Lines, the companies are direct mail order and online sellers of abrasive technology products including drill bits, metal cutting devices, sanding discs and polishing products.

Company directors Richard and Julia Robbins were looking to retire and have duly done so thanks to the sale of the businesses to the Premium Tools Group Ltd, based in Baildon, West Yorkshire.

The respective product ranges complement those of the acquirer which trades under the name of Rowland Tools, also a specialist in lubrication equipment, inspection tools and clamping tools.

Describing the acquisition market appeal of Abrasives For Industry and Right Lines, Will Griffiths said: “Intellectual property held within their own brand is certainly attractive.

“It was a smooth transaction with both parties achieving what they were looking for.”

acquired by

Abrasives For Industry Ltd and Right Lines Ltd
Sector: Retail & Wholesale
Location: Yorkshire
Buyer: Premium Group Tools Ltd

 

Ready to talk about your business requirements?

Give us a call on
+44 (0) 161 258 0118 or contact us now to get started.

Completed Sale
acquired by
Abrasives For Industry Ltd and Right Lines Ltd

Sector: Retail & Wholesale
Location: Yorkshire
Buyer: Premium Group Tools Ltd

X
Completed Sale

Agri-Gem Limited

Agri-Gem Ltd, the largest independent supplier of ground-care products to the amenity sector, has been acquired by an Irish buyer with the help of KBS Corporate.

The Dublin-based buyer, Origin Enterprises, is a group that focuses on improving agricultural outcomes through crop technologies and inputs. The acquisition will enhance the group’s global presence by reinforcing its strength within the UK market.

Agri-Gem Ltd, based in Lincoln and which trades under the Agrigem brand, instructed KBS Corporate to implement a diverse research strategy to source a buyer that was not only the right fit, but would also enable the company to continue its growth trajectory and support the existing management team.

Managing director Kieran Would said: “I am thrilled to be joining the industry leader, Origin. There are various challenges currently facing our industry and to have a strategic partner like Origin will allow us to navigate these and continue to find niche opportunities.

“We have always had an appetite for growth, and to have a parent company which understands this and can also facilitate this is a key driver for Agri-Gem going forwards.

“We have dealt with Origin as a supplier for many years and have enjoyed a good relationship along the way. Origin’s core values align with my own – their commitment to the amenity sector and their people is evident. This cemented in my mind that they were the only company suitable for the Agri-Gem business for the future.”

Origin Enterprises managing director Chris Clark said: “Agri-Gem is an excellent fit for Origin to broaden our product range for our existing customers, as well as entry into new markets that Agri-Gem currently serve.

“Investment in this sector is a key priority for the group as we broaden our offering in sustainable green spaces. We are delighted to welcome the Agri-Gem team to the Origin Group and look forward to working together.”

Tom Eatough, Corporate Director at KBS Corporate, led the transaction.

acquired by

Agri-Gem Limited
Sector: Distribution - Agriculture
Location: Lincolnshire
Buyer: Origin Enterprises Plc

 

Ready to talk about your business requirements?

Give us a call on
+44 (0) 161 258 0118 or contact us now to get started.

Completed Sale
acquired by
Agri-Gem Limited

Sector: Distribution - Agriculture
Location: Lincolnshire
Buyer: Origin Enterprises Plc

Speak to our expert team on 0161 258 0118 to arrange a consultation

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