Phoenix Hire and Sales acquired by FTH Hire Group

Phoenix Hire and Sales, along with sister company Survey Safety & Training, has been sold to FTH Hire Group in a transaction advised upon by Fabio Rambelli, KBS Corporate Associate Director.

Operating from eight locations across Wales, with its head office in Cwmbran, Phoenix was founded in 2008 and specialises in construction plant and equipment hire and sales, employing more than 90 staff.

Survey Safety & Training, meanwhile, manages training operations and is based in Pontypridd.

The acquirer, Farnborough Tool Hire Group (FTH), supplies customers across the south of England, with an additional hub in Airdrie, Lanarkshire. Adding Phoenix to the group enables FTH to expand its geographical footprint.

“The opportunity to bring another well-established business into the FTH family allows us to create a foothold in the Welsh market, continuing to serve a loyal customer base in and around South Wales, adding operational strength to support the wider geographic region,” explained Gerry Marsh, Acquisitions & Development Director at FTH.

“Phoenix is a strong, family orientated business, providing a high-quality plant and tool hire service, alongside training and equipment sales. Since starting in 2008, they have excelled in providing a first-class hire experience and have undergone continued growth of their own, recently winning the Passionate Hirer award at the Executive Hire Show.

“We look forward to adding to their excellent track record with our own proven investment into new equipment and key areas of our newly acquired businesses.”

Paul Lewis, Managing Director of Phoenix, saw FTH as an acquirer that represented an ideal cultural fit.

“FTH Hire Group is a like-minded, family run business, operating with the same core values as Phoenix,” said Paul. “We are excited to join forces and be part of the FTH journey, with their clear vision and strategy to become the leading independent plant and tool hire provider in the UK.

“With more resources to hand and additional high-quality equipment on offer, Phoenix will have the capacity and operational strength to support customers working on projects that stretch across the UK.”