MEDICAL FIRST LOOKS TO DIVERSIFY WITH PROACTIVE MOBILITY ACQUISITION

Proactive Mobility (trading as E-GOES) has been sold to Medical First in a deal overseen by Matthew Sibley, KBS Corporate Associate Director.

The Warwickshire-based mobility equipment specialist offers a broad range of services, including installation, testing and ongoing maintenance.

Over the past 10 years, Proactive Mobility has established itself as a regional leader by serving care homes, nursing homes, medical facilities and domestic customers.

Shareholders Mark Green and Chris Hendon decided to sell the business as part of their wider retirement plans.

Matthew Sibley worked alongside Mark and Chris to find a buyer that would be able to further strengthen Proactive Mobility’s offering over the coming years.

“Proactive Mobility has a strong presence within its market, making it an ideal acquisition for a buyer looking to diversify their existing services,” said Matthew.

Sara Fletcher, Senior KBS Corporate Document Writer, supported Matthew when marketing the business and said: “I wanted to create marketing materials that focused on the unique nature of the company’s products and their potential, highlighting the growing requirement for mobility devices across the UK’s ageing population.

“Mark and Chris were great to work with, ensuring we were able to bring their company to market promptly.”

Medical First was quickly identified as a suitable acquirer as the business was looking to expand its rehabilitation and therapy solutions.

Medical First is led by Jim Belcher, who has operated in the healthcare and well-being industry for many years.

As part of Medical First, Jim manages the Balance Healthcare brand, an established provider of acupuncture, herbal, aromatherapy and nutrition products.

The acquisition of Proactive Mobility will extend the wider business managed by Jim, delivering a complete health solution.

During the business sale, Proactive Mobility was supported by Adam Gilbert at AG Corporate Law who “pulled out all of the stops to get the deal completed as efficiently as possible,” said Matthew Sibley.

Matthew added: “It was a great deal for all involved. We achieved a smooth process, resulting in a well-structured deal that will benefit Mark and Chris for years to come.”