Project Better Energy (PBE)

From Solar Specialist to Integrated Green Energy Leader

Founded in 2012, Project Better Energy (PBE) has grown from a specialist solar solutions provider into a market-leading force within the UK’s rapidly evolving green energy sector. The business delivers a comprehensive suite of renewable and energy-efficient solutions to meet rising residential and commercial demand.

Operating across a portfolio of established brands including Project Solar UK, Project EV, Project Curv and Zanussi, PBE supplies solar panels, battery storage, commercial EV charging infrastructure and domestic energy solutions on a wholesale basis. This diversified offering positions the business at the forefront of the UK’s transition to cleaner, more sustainable energy.

Securing The Right Partner for Accelerated Growth

The transaction was driven by growth ambitions. PBE’s shareholders sought an investment partner that could support the next phase of expansion, both organically and through acquisitions, while aligning with the company’s long-term strategic and sustainability objectives.

“We are thrilled to be teaming up with Freshstream and look forward to working together as we continue our ambitious growth strategy. Their expertise and investment will enable us to further accelerate our expansion plans, both organically and through acquisitions.”

Simon Peat, CEO, Project Better Energy

A Fully Integrated Platform in a High-Growth Market

PBE has successfully evolved beyond a single-service solar provider into a fully integrated green energy platform. Its ability to offer end-to-end solutions across multiple renewable applications differentiates the business in a competitive market.

With increasing regulatory requirements across the UK, including mandatory EV charging installation in new developments, PBE is well positioned to capitalise on growing commercial opportunities, particularly through relationships with national housebuilders and large commercial organisations.

Positioning a Scalable Green Energy Investment

KBS Corporate, led by David Gardner, Corporate Finance Managing Director, alongside Stuart Lees, Executive Director, advised PBE’s shareholders throughout the transaction.

The KBS team positioned PBE as a compelling investment opportunity by clearly articulating the strength of its integrated service offering, its proven evolution within the sector and its readiness to scale in line with regulatory and market tailwinds. A targeted marketing strategy generated strong interest from both trade buyers and private equity investors active in the green energy space.

“PBE was a fantastic opportunity to present to investors across the industry. The business has made the necessary changes to cement itself at the forefront of its sector, and with Freshstream’s partnership, it can continue to grow organically and unlock an array of exciting commercial opportunities.”

David Gardner, KBS Corporate

From a negotiation perspective, KBS focused on securing a partner whose strategic vision and long-term objectives aligned closely with PBE’s growth plans. This ensured the transaction was not only financially attractive but also set the foundations for sustained future development.

Securing a Growth-Focused Investment Partner

The process attracted significant interest from a range of buyers and investors, reflecting the strength of PBE’s market position and growth prospects. Multiple meetings with interested parties took place and offers received, providing shareholders with optionality and competitive tension throughout the process.

Freshstream ultimately emerged as the preferred partner, offering both the capital and sector expertise required to support PBE’s next phase of growth. A collaborative deal was successfully completed, enabling PBE to accelerate expansion plans while maintaining its entrepreneurial culture.

Why Freshstream Was the Ideal Strategic Partner

Freshstream operates across Western Europe and has a strong track record of investing in businesses with robust cultural values and a positive societal impact. Its focus on the UK and Benelux markets, combined with deep experience across growth sectors, made it an ideal partner for PBE.

The firm’s commitment to supporting the energy transition and decarbonisation agenda aligned closely with PBE’s mission and long-term ambitions.

“PBE is one of the most exciting players in the UK green solutions market. The investment in the business demonstrates our commitment to supporting innovative, entrepreneurial companies solving complex issues, including the decarbonisation of the economy.”

Gilles Gradassi, Director, Freshstream